Instant Response after Lead Comes in
{Personalized Icebreaker}
Hi , thanks for reaching out! This is {clinicName}.
We just received your inquiry and we’d love to help you. Are you available for a quick call to answer your questions and find a time that works best for you?
Booking Confirmation Email (Send Immediately)
Subject: Appointment Confirmed – {clinicName}
Dear {firstName},
Thank you for booking your appointment with . Here are your appointment details:
Date: {appointmentDate}
Time: {appointmentTime}
Location: {clinicAddress}
If you have any questions or need to reschedule, simply reply to this email or contact us at {clinicPhoneNumber}.
We look forward to serving you.
Warm regards,
{clinicName} Team
24-Hour Appointment Reminder
Text:
Hi {firstName}, this is a friendly reminder about your appointment tomorrow at 5:25 PM with {doctorName}. Please reply "Yes" to confirm. Let us know if you have any questions. See you soon!
Email:
Subject: Reminder: Your Appointment is Tomorrow
Dear {firstName},
Just a reminder that your appointment with {doctorName} at {clinicName} is scheduled for tomorrow at 5:25 PM. Please reply to confirm your attendance.
We look forward to seeing you!
Warm regards,
{clinicName} Team
Same-Day Appointment Reminder
(4-6 Hours Before Appointment)
Hi {firstName}, this is a reminder that your appointment at {clinicName} is today at 5:25 PM. Please reply "Yes" to confirm your attendance. Let us know if you need assistance finding us.
We look forward to seeing you!
Imagine This Entire Messaging System Automated
Personalize an Icebreaker based on their forum response from the ad
Automatically follow up and filter out negative responses
Respond within 5 minutes to maintain high conversion rates
Response rates over 2.5% are good, 10-25% is exceptional
The relationship doesn’t end at booking
Continuous personalized messaging builds trust and keeps you top of mind
Response rates can soar from 2.5% to as high as 25%, turning leads into long-term clients
Clinics that have ad + nurture systems dominate because they:
Follow up instantly
Stay in the lead’s inbox and text threads for weeks/months
Build trust before the patient walks in
Win the long-term relationship, not just the first appointment
Only the top 1-3% of clinics worldwide invest in fully built, automated nurturing systems on top of their ads
Of those, most are multi-location, high-growth practices with dedicated marketing teams or agencies
The majority of local, single-location clinics do not have this level of sophistication. Their systems typically break down after the initial lead response.
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